Bruno
Detante
Bruno Detante is a film director based in Paris. He spent twenty years in the field, directing more than 300 TV documentaries broadcast in 70 countries, from extreme sports to IRONMAN, before bringing that experience to advertising.
He now works as director or lead AI artist on international campaigns for Mercedes, NFL, Google Pixel, France Télévisions, Maserati, Cadillac and Hisense, with production companies such as Mathematic, Monks, Secret Level and Wonders. Live action, VFX, 3D and generative AI are tools in service of one thing: the image and the story.
He also shares his method on stage, in talks and masterclasses across Europe and North America, around one idea: AI demands more directing intention, not less.
Career Milestones
The AARON 50 2026 ranks the creatives shaping how AI is used in advertising, on verified commercial work, industry recognition and contribution from July 2025 to June 2026. GORO co-founder Stéphane Benini ranks 15th.
With Stéphane Benini, for Maserati – 100 Years of the Trident, in La Ciotat, birthplace of cinema. 458 films from 41 countries were in competition.
Director on the Formula E Creators Challenge 2026 trailer, Maserati 100 Years (Mathematic) and Hisense (Bangger). Lead AI artist on the France Télévisions Winter Olympics 2026 campaign, NFL, Mercedes, Google Pixel, Cadillac, Hyundai and Hummer EV, with Mathematic, Secret Level and Monks.
Co-founded GORO with Stéphane Benini, a creative AI studio dedicated to high-end AI video production. Artistic and technical lead on all productions.
Early adoption of generative AI tools for video, and development of proprietary hybrid pipelines blending live action, VFX, 3D and AI.
Original extreme-sports series: 3 seasons, 83 episodes of 26 minutes, aired on MCS Extrême, SFR Sport and RMC Sport, then distributed in 70 countries.
More than 300 documentaries and branded films for French and international television, including France Télévisions. Still 5 to 10 endurance-sport films a year, IRONMAN France among them.
They Trusted the Work
In the Press
GORO Creative AI
GORO is the creative AI studio Bruno co-founded with Stéphane Benini to push the boundaries of AI-generated video. A collective of directors, artists and technologists building a new visual language, one frame at a time.