"AI doesn't replace the filmmaker. It amplifies."
Bruno Detante talks about generative AI as a director, not as a technologist. His talks and masterclasses come straight from productions he worked on as director or lead AI artist: the France Télévisions Winter Olympics 2026 campaign, Mercedes, NFL, Google Pixel, Maserati.
No theoretical overview: he opens up his own creative process and shows how AI tools fit into every stage of a production, from concept to delivery, on projects with global budgets and broadcast reach.
Behind it are twenty years of documentary filmmaking and one question he puts to every audience: when an image can be generated in seconds, what is left of the director's job?
Recent Interventions
On Stage
Programme Details
A dynamic presentation illustrated with video examples exploring this major evolution of the 7th art. A provocative question as a starting point to traverse the profound transformations that AI imposes on cinema, its crafts and its visual codes.
A presentation of tools and workflows, illustrated with examples from international productions. Each case is dissected to better understand how generative AI concretely transforms photo and video production for businesses.
Behind the scenes: how to stay in control and remain an artist in the age of AI. A two-voice talk questioning the place of creative intention in a world where automated generation is just a click away.
What do I talk about on stage?
How generative AI is transforming the visual language of advertising and cinema. Tools, workflows, and the new role of the director.
Designing production architectures that combine live-action, VFX, 3D and generative AI for global brands.
The GORO manifesto: why AI requires more human intention, not less. Creative direction in the age of automation.
Intellectual property, training data, and the human gaze. Who owns an AI-generated image? What does it mean to direct one?
Real-time production, embedded AI, and industrial-scale image generation. Where is the industry heading in the next 3 years?
Which format for your event?
High-impact presentation with live AI video demos. Designed for conferences, festivals and corporate events.
Moderated discussion on AI in creative industries. Available as speaker or moderator.
Hands-on workshop on AI video tools and hybrid workflows. For creative teams, film schools and agencies.
Invite Bruno to your next event
Available internationally · Conferences, festivals, corporate events
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